SHOTA Music is a 100% black owned establish company focused in music production. . Shota music is a distinguish record label that is comitted to entertainment across the board and firmly believes that quality, palatable entertainment can be realized through marketing and ventures with other record labels.
This, in conjunction with the sufficient financing and expertise necessary to stage intense, relentless marketing campaigns will guarantee the momentum necessary to create a winning artist in the marketplace.
The talented group of individuals who have united to form this innovative company, combined with industry affiliations and business acumen, will catapult SHOTA into the future as one of the industry’s leading entertainment companies.
Founder Member – Mr. Mdabe : As a renowned producer, recording artist and employee with major companies and labels,Mr. Mdabe, has directly produced and contributed to over 100 of thousands of revenue for major record companies throughout his career. He has produced for the likes of L’VOVO, the late Lebo Mathosa, DJ’s@work, Kelly Khumalo, Mafikizolo, etc.
In addition, a qualified, experienced and talented management team has been selected to operate SHOTA Music. Learning and achieving success in all facets of record company operations and business world, the members of the management team have honed their skills in the areas of project production, artist repertoire, marketing , artist promotion and other elements. This assemblage is poised to utilize its combined skills to ensure the growth and profitability of SHOTA Music
Mission and objectives
FACT 1 : Record Labels historically focused on the sales of their product portfolio, i.e, albums and did not cater for Artist’s needs and requirements, this has left the industry poorly serviced and restricted record label’s revenues.
SOLUTION: By focusing on the marketing as well, this will automatically boost the sales revenue which is solely equivalent to artist’s popularity.
FACT 2 : Record Labels are losing significant revenues by not having a holistically managed and controlled approach in their artist’s projects.
SOLUTION : SHOTA Music will facilitate all avenues that are included in the process which will create loyalty in the artists and alleviate demand for floor-crossings.
OBJECTIVE: To offer a holistic music marketing to our clients.
MISSION STATEMENT: SHOTA Music will capitalize on the growing entertainment market through cultivation of talent, the production of pre-recorded music product and its marketing efforts
Goals
Chief among its goals is to design and provide creative and effective marketing for its artists. As music is being produced in studio, promotion and marketing strategies will be formulated to build the image of the artist. It is crucial that the marketing plan for each artist is in motion several weeks before the product is completed in studio. This would be collaborated with the record label as they’re responsible in marketing the artist’s products. In this manner, everything will be in sync and both parties will benefit tremendously.
As a related means to increase exposure for the company artists, SHOTA Music will plan and promote several live concert shows . Shows will be staged at a variety of major concert and club venues. Revenues will be generated from the sale of tickets, concessions and merchandise. It is anticipated that regional promotion contacts will be established allowing for expansion and increased sales revenues.
SHOTA Music would like to form strategic alliances and joint ventures with a larger company like Universal which may invest money to assist with marketing and promotion plans.
The company will be responsible for additional business opportunities related to the sale of pre-recorded music. Initially, merchandising and concert promotion will be developed. As the company grows and matures, diversification into other revenue generating opportunities will occur .
merchandising opportunities will be created upon and around company artists and products in concert venues and retail outlets alike
Here is his twitter username:@shota_AfroRaw
Here is his twitter username:@shota_AfroRaw
The website has been updated with a profile of Glen Lewis and added a pic of Lauryn listed as artists for the company....I really wonder what all this means, is she officially done with Sony (I doubt it due to the updating of her website under Sony)... 
